| Practice Name: " Liquidnet's $150,000 Local Impact Challenge " Location: Justmeans.com Related to: Company |
![]() Justmeans Staff Justmeans |
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Summary : Liquidnet's $150,000 Local Impact Challenge is a great example of combining HR with CSR. They leverage their employees to identify and nominate local organizations supporting local communities in metropolitan areas of New York. Ten finalists will be chosen and Liquidnet employees will vote to declare the winner of the grant.
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But this is CSResponsibility. Business is in the business of business: what about CSOpportunity? CSR needs to reinvent itself. Alturism is expected from society for sure; but good intentions by corps are subjected to so many systemic challenges. How can a company like Liquidnet ensure that what it does actually improves the quality of life systemically? That's a tough question considering that they aim to provide access to the global economy. 18 November 2009 |