The Best Practice

I haven't looked at Lays Local information so I feel as if I'm shooting from the hip here. However, I recall a recent NPR interview with Michael Palin that briefly mentioned Lays Local not in the context of CSR per se but as a diet-health issue. The point being, I think, is: will the marketing result in the continued or increased UNHEALTHY consumption of a food that's not really good for you, in the quantities that many people eat them? I like Lays but don't eat much processed food so usually am out of range of this kind of problem personally.

Another thought: content, quality and results sell themselves. I think of Ford's Megacity Mobility initiatives. They don't need to market this [much] because it gets the job done for what it is.

I think that CSR is at a crossroads where Corps are necessarily needing to look at what their doing systemically. Vitalizing local economies is good...but then what happens?