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351

The Best Practice

Practice Name:
" Reaching different stakeholders "
Location:
www.earthkeeper.com/csr
Related to:
Company
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Beth Holzman
Timberland
Commit to Adopt this Best Pratice

Summary :  Use different tools to reach different stakeholders. Timberland issued 2007-2008 CSR report in 4 formats: concise printed report with data and stories; Dig Deeper papers on with more detail on our programs; Voices of Challenge online dialogue to discuss challenges facing responsible biz; & in-store brochure for consumers: http://jm.ly/rTDEwu .

Details :  You can see how the report links to the other tools by downloading it at http://jm.ly/rTDEwu (where you can also find the other tools too!).




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Tomas Beauchamp

I just spent 10 minutes looking at Timberland's CSR report and found it fantastic. It's a very good piece of work and felt as if I had entered Timberland as first an observer and then a stakeholder and then a partner. The committment is applaudable.

What I would like to see more of in CSR reports are accounts where corps go beyond doing things to the social-eco components of the system that they inhabit to doing things with. For example, how can corps and communities co-create tangible business and social value and what might that look like--new ways of doing things, products, services...new markets?

I would bet that Timberland is hiking up that path....

18 November 2009
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